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HR & Recruitment Q&A
Find expert answers to commonly asked questions on hiring, boolean strings, ATS tools, interview techniques, and career advice — all from experienced recruiters.
61What is employer branding?
Employer branding is how a company markets itself to potential employees — culture, benefits, values, and reputation.
62What is Boolean Search in recruitment?
Boolean search uses AND, OR, NOT operators to refine candidate searches on LinkedIn and job portals.
63What is an ATS (Applicant Tracking System)?
ATS is software that automates the hiring process — parsing resumes, scheduling interviews, and tracking candidates.
64How do you calculate time-to-hire?
Time-to-hire = number of days from job opening to offer accepted. Industry average is 23–38 days.
65What is the STAR interview method?
STAR = Situation, Task, Action, Result. It structures behavioral interview questions for consistent evaluation.
66What is the difference between CV and resume?
A CV is a comprehensive career document (2+ pages). A resume is a concise 1-page summary tailored to a specific role.
67What is headhunting?
Headhunting is proactively identifying and approaching high-calibre passive candidates who are not actively job-hunting.
68What is a sourcing pipeline?
A sourcing pipeline is a structured list of candidates at different engagement stages, helping recruiters move faster and stay organized.
69Why are candidate personas useful?
Candidate personas clarify the kind of talent you need, making sourcing, screening, and communication more consistent.
70What is employer value proposition (EVP)?
EVP is the unique combination of compensation, growth, culture, and purpose that makes candidates choose your company.
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