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How do you write a strong cold outreach message to a passive candidate on LinkedIn?

Mohit Verma
22 Apr 2026
2 answers

2 Answers

Priya Sharma

22 Apr 2026

Answer

Personalisation is key. Reference their specific project, award, or post. Generic InMails get ignored. Mention a mutual connection or shared interest when possible.

Akash Patel

23 Apr 2026

Answer

Keep it under 4 lines. Lead with what makes the role interesting for THEM, not what your company needs. Example: "Hi [Name], your background in backend scaling at [Company] caught my eye — we're building something similar at [Startup]. Would love to share details if you're open to a conversation."

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